A ByteDance representative in Tokyo reportedly told Nikkei that undisclosed payments were made to influences "for the purpose of spreading TikTok content", as such it seems these videos should have been labeled as such but weren't, giving off the impression that they were, in fact, word-of-mouth campaigns rather than paid content. Big in Japan (Best Of) is a popular song by Alphaville Create your own TikTok videos with the Big in Japan (Best Of) song and explore 327 videos made by.
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The report is clear that while there are no Japanese laws that ban stealth marketing, there is a "voluntary code from an industry group" which forbids the practice as it is considered misleading to consumers. It added that it regretted giving consumers the wrong impression.
The Japanese operator of the popular video-sharing app TikTok has admitted it posted videos on Twitter without informing the audience about the sponsored content, a practice that may have violated industry guidelines against stealth marketing.This arrangement started about two years ago and stopped at the end of 2021, the Japanese subsidiary of TikTok owner ByteDance said on Monday.
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